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Enhancing Performance Coaching with Dr. Keith M. Waggoner’s 40 Hz Binaural Beats practices



Click on the Brain Picture to access Dr. Keith’s Binaural Beats Video. Or Copy and Paist from YouTube here: https://youtu.be/Vwt5BESEzqM

Practice every morning listening to the video in it’s entirety while actively focusing on your top 3 Goals. Read them out loud (write them down ahead of time and sign your name to them). Or instead of Goals, these can be the top 3 things you are Grateful For. Or even a prayer list of thanksgiving. The Key is to focus on what you really want to improve on during the time of meditation.


Welcome to the realm of peak performance and mental excellence! In today’s blog post, we are diving into the groundbreaking work of Dr. Keith M. Waggoner, a visionary in the field of performance coaching. Dr. Waggoner has made a significant impact by incorporating the power of 40 Hz binaural beats into his coaching methods.

The Neuroscience of Binaural Beats:

When two tones of slightly different frequencies are played in separate ears simultaneously (we recommend through headphones), the human brain perceives the creation of a new, third tone which is called Binaural Beats.  According to a 2017 study by Colzato the 40 hz frequency is the most beneficial for enhancing focus and generating improvement in cognition. As Dr. Keith harnesses the power of 40 Hz binaural beats in his coaching sessions, he aligns with the neuroscience to ritual creation to create a breakthrough practice that induces brain plasticity which maximizes flow state focus.

In all, Binaural beats are a form of auditory illusion that occurs when two slightly different frequencies are presented to each ear. The brain perceives the difference between these frequencies, resulting in a rhythmic pattern called the “beat.” At 40 Hz, these beats resonate with gamma brainwaves, which are associated with heightened focus, creativity, and peak cognitive functioning. By leveraging this neuroscientific principle, Dr. Waggoner taps into the brain’s inherent capacity to optimize performance.

The superior olivary complex and binaural beats:

Located in the brain stem, the superior olivary complex is the first part of the brain that processes sound input from both ears. The superior olivary complex synchronizes various activities of the many neurons in the brain. This complex responds when it hears two close frequencies and creates a binaural beat, which changes the brain waves. The synchronization of the neural activities across the brain is called “entrainment”.

The 5 Types of Brain Waves That Affect Binaural Beats:

Neurons in your brain use electrical signals to create thoughts, emotions, and behaviors. When neurons synchronize, this creates brain waves. Brain waves can be measured by a technique called electroencephalography (EEG). This technique involves electrodes put on the scalp to record electric signals.

Brain waves can range from low frequency to high amplitude and high frequency to low amplitude. The brain waves create binaural beats. This leads to different mental states which affect the brain in different ways.

So far, we have discovered that there are five different brain waves:

Delta: 1-4 Hz. Delta is the lowest frequency state, and it’s linked to:

  • Deep sleep
  • Healing and pain relief
  • Meditation
  • Anti-aging: cortisol reduction/DHEA increase
  • Access to the unconscious mind

Theta: 4-8 Hz. Theta binaural beats benefits include:

  • Meditation
  • Deep relaxation
  • Creativity

Alpha: 8-14 Hz. When you are in an alpha state of mind, your brain is focused and productive. Alpha brain waves help you to:

  • Relax and focus
  • Reduce Stress
  • Maintain positive thinking
  • Increase your learning capabilities
  • Easily engage in activities and the environment because you are in a state of flow

Beta: 14-30 Hz. Beta is a higher frequency brainwave and helps in:

  • Keeping your attention focused
  • Analytical thinking and solving problems
  • Stimulating energy and action
  • High-level cognition

Gamma: 30-100 Hz. With a higher frequency than beta, these brain waves help in:

  • Increased cognitive enhancement
  • Attention to detail, helping in memory recall
  • A different way of thinking, which is a sign of creativity

Benefits of Binaural Beats:

There is a lack of clinical research for binaural beats. However, the evidence for the frequency-following effect is compelling.

Benefits of binaural beats include:

  • Increased creativity and cognitive enhancement
  • Reduced anxiety and improved mood
  • Helping you enter a meditative state
  • Improved sleeping habits
  • Helping to improve focus, attention, and memory retention

Side Effects of Binaural Beats:

Some studies have linked binaural beats to increased feelings of depression. Although findings are inconclusive.

Some people who listened to binaural beats experienced short bursts of anxiety, anger, and confusion that lasted for a short time.

However, there is inconclusive research supporting binaural beat as a stand-alone medical treatment tool. Binaural beat therapy can’t be used in place of conventional therapy, but it could be used as a complementary strategy if discussed with a doctor. Research shows that binary beats are good for mental health as it’s linked to encouraging positive feelings.

As many binaural beats are freely available, the reactions to the beats vary from one individual to another. Individuals need to experiment with different binary beats to find ones that suit them. The effectiveness of binaural beats depends on the listener. Some people will find the beats effective. Others might find them irritating and unproductive.


Entrainment isn’t just related to binaural beats. It is a common part of brain function. According to some researchers, when you listen to certain binaural beats, they can increase the strength of certain brain waves. This can increase or hold back different brain functions that control thinking and feeling.

What we have learned is that your brain interprets the two tones as a beat of its own. The two tones align with your brain waves to produce a beat with a different frequency. This frequency is the difference in hertz (Hz) between the frequencies of the two tones.

For example, if you are listening to a 440 Hz tone with your left ear and a 444 Hz tone with your right ear, you would be hearing a 4 Hz tone.

When you listen to binaural beats, your brain activity matches the frequency set by the frequency of the beat. This is called the frequency-following effect. This means you can use binaural beats to entrain your mind to reach a certain mental state.

Embracing the Entrainment Mindset:

Dr. Keith’s use of Binaural Beats practice is grounded in Neuro-Conditioning as it applies to the world of peak performance and transformative techniques Dr. Keith merges binaural beats with the art of neuro-conditioning to rewire the brain for success. Neuro-conditioning involves using repetitive affirmations, visualization, and positive associations to shape neural pathways. By combining the rhythm of 40 Hz binaural beats with these techniques, Dr. Waggoner helps clients cultivate a resilient mindset, empowering them to overcome obstacles and thrive under pressure.

Elevating Performance Coaching: Dr. Keith’s approach to performance coaching goes beyond traditional methods. His integration of 40 Hz binaural beats with the insights of Andrew Huberman, Jordan Peterson, and Tony Robbins propels individuals towards exceptional achievements. The use of binaural beats not only enhances focus and creativity but also reduces stress and anxiety, ensuring peak performance is sustained over time. Dr. Waggoner’s coaching empowers clients to tap into their innate abilities, surpass their limitations, and create lasting success.


In the world of performance coaching, Dr. Keith’s innovative use of 40 Hz binaural beats sets a new standard fostering a growth mindset and unleashing human potential. The integration of neuroscience, self-authoring principles, and neuro-conditioning techniques has revolutionized the way individuals approach their goals and aspirations.

As you embark on your journey towards peak performance, consider exploring the realm of 40 Hz binaural beats, guided by the wisdom of Dr. Keith M. Waggoner – a true pioneer in the field of performance coaching. Remember, the power to achieve greatness lies within you!

Let us know what you think and if you are willing to give Binaural Beats a chance to revolutionize your ability to Focus and make your Dreams come True.

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